Sunday, 30 October 2011

Ra One vs Bodyguard

Shah Rukh Khan's RA.One released on Wednesday 26th October, amidst festive frenzy. And break all the box office records but the opening figures of the film didn't match up to the numbers of his arch-rival Salman Khan's Eid release, Bodyguard.








Day 1: Bodyguard released during EID and Ra One for Diwali, both holidays but the SRK starrer was affected by Diwali celebrations as collections witnessed a sharp dip for the afternoon and evening shows. Bodyguard of course, released on less number of prints went on to do 21 crores of business on Day 1 in India. Ready was a non-festive release and still did well. Winner – Bodyguard
Day 2: Belongs to SRK’s Ra One. The film had a historic Thursday amassing collections in excess of 24 crores – the biggest single day collections in the history of the Hindi film industry. Comparatively, Bodyguard did pretty well too. Ready was much lower. Winner – Ra One
Day 3: While collections of dubbed regional language versions plunged, Ra One in Hindi (especially the 3D version) was rock solid considering that it was a working day in most parts of the country. Bodyguard too was steady, witnessing approximately the same percentage of drop on the third day of its release. Ready picked up considerably as it was a Sunday. Winner – Ra One

RA.One
26th October, Diwali
Cost: Rs 150 crore (including print and advertising)
3,500 screens
1st day India net: Rs 16-18 cr
2nd day India net: Rs 25 cr
5 day projection: Rs 90-100 cr

Bodyguard
31st August, Eid
Cost: Rs 60 crore (including print and advertising)
2,700 screens
1st day India net: Rs 21 cr
2nd day India net: Rs 19.3 cr
5 day India net Rs 86 cr

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